Aspire Hotel Group Expands in Hannover

Hannover (Germany), September 26, 2023 – Aspire Hotel Group continues its strategic growth plan as announced and will take over its first franchise hotel, currently operated under the Novotel Suites brand, starting June 1, 2024.

The hotel, with its prime location at Hannover’s main train station, marks a significant step in expanding the Aspire portfolio.

With a total of 123 rooms and its excellent location in Hannover, the hotel will be an attractive option for travelers who appreciate the benefits of a central location. Starting in June 2024, the property will undergo a gradual modernization and automation process to provide guests with the latest comforts and contemporary amenities.

The acquisition of this franchise hotel aligns with Aspire Hotel GmbH’s long-term growth strategy, aiming to expand the portfolio while maintaining the highest quality standards. The company is currently in discussions with Accor, the parent company of Novotel Suites, as well as other franchise partners, to further solidify its position as a significant player in the hospitality industry.

The hotel’s opening is scheduled for June 2024 and marks a significant milestone in the history of Aspire Hotel GmbH. The company extends its heartfelt gratitude for the harmonious discussions and looks forward to collaborating with the Holtkott family from Cologne, who own the hotel through their company HDM Zwei GmbH.

The Aspire Hotel GmbH team eagerly anticipates this exciting phase of modernization and automation and is committed to making the hotel a top destination for both business travelers and tourists. Quality and service are the top priorities.


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