Aspire Hotel Group and Hilton Announce New Brand for the German Market: Spark by Hilton Debuts in Germany with Property in Stuttgart

The Spark by Hilton Stuttgart Sindelfingen is set to open later this year, making it the first property of the brand in continental Europe.

A franchise agreement has been signed with Aspire Hotel GmbH for the 103-room hotel, which is scheduled to open this year. This follows the successful launch of the very first Spark by Hilton in 2023. Spark is the fastest-growing brand in the company’s history. Since its initial opening last October, its portfolio has quickly expanded to more than 30 hotels, with over 175 in development.

“We are excited to open the very first Spark by Hilton in Germany. Following the successful launch and rapid growth of the brand in the U.S., this is an important step in our expansion,” said Patrick Fitzgibbon, Senior Vice President, Development EMEA, Hilton. “This is a significant milestone in our journey to meet the considerable demand for premium economy accommodations, offering value to guests and maximizing returns for our owners. With hotels from eight brands either operating or in development in Germany, we look forward to catering to an even wider range of travel needs in this important strategic growth market.”

Aspire Hotel Group as Pioneer for Spark by Hilton in Germany

Andreas Erben, Managing Director of Aspire Hotel Group, expressed his enthusiasm about the partnership: “We are delighted to bring the Spark by Hilton brand to Germany together with Hilton. We look forward to opening the hotel later this year after a comprehensive renovation, catering to both business and leisure travelers visiting the city of Sindelfingen.”

This partnership underscores Aspire Hotel Group’s commitment to enhancing the hotel landscape in Germany by introducing innovative and guest-oriented accommodation options.

The fourth Hilton hotel in the greater Stuttgart area is located in the city of Sindelfingen, which also hosts a Mercedes-Benz plant and the Mercedes-Benz Museum. The hotel is just 16 minutes from Stuttgart Airport and a mere 3-minute walk from Sindelfingen train station. Stuttgart Central Station can be easily reached with a short train ride.

The hotel is ideal for guests looking to get more out of their travel budget without compromising on quality. The property offers reliable, friendly essentials with surprising details and is equipped with all the amenities typical of Spark:

• Guest rooms are practically designed, featuring functional, streamlined furniture, an open wardrobe, a multipurpose workspace, and a bright bathroom equipped with Zero% collection toiletries.
• Bright common areas with multifunctional seating, ranging from communal tables to rocking chairs, offer plenty of comfortable options for guests to meet or work.
• A daily breakfast buffet with premium coffee, juice, and bagels with spreads.
• A dedicated beverage station offering free still and sparkling water as well as fruit.
• A 24-hour marketplace where travelers can purchase groceries, beverages, and other essentials around the clock.
• A simple, thoughtful design with accent colors, vibrant statement exterior walls, and inspiring artwork.

The brand not only offers great value for guests but also appeals to owners and operators. As a cost-effective conversion brand, it presents a unique opportunity for existing hotels. It redefines the premium economy segment by focusing on areas that enhance the guest experience while providing a consistent appearance for each hotel.

The Spark by Hilton Stuttgart Sindelfingen is located in the heart of Sindelfingen’s city center and offers a meeting room, breakfast area, multipurpose fitness room, and on-site parking. From the hotel, guests can easily reach Sindelfingen’s main attractions, including the historic Sindelfingen Town Hall and Martinskirche, as well as the business and financial district. It is just a short walk from one of Mercedes-Benz’s key production sites, which employs over 21,000 people and houses the company’s research and development department. Stuttgart Airport, which handled 8.4 million passengers last year, is less than 20 minutes away by car. Additionally, the MHP Arena, located approximately 30 kilometers away, is the sixth-largest football stadium in Germany, hosting over 60,000 fans at every Bundesliga home game of VfB Stuttgart.